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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Combining customers’ demographic data with psychographic insights creates powerful customer segmentation strategies that drive personalized marketing, deeper engagement, and long-term
Every user has a journey. Some are just getting started, others are deeply engaged, and a few have walked away.
Geodemographic segmentation is a marketing strategy that groups customers using location and demographic data. This type of segmentation helps marketing
Gender segmentation is the practice of dividing your audience based on their gender identities. This blog explores what it is,
Geographic segmentation segments customer groups to deliver hyper-targeted, location-based strategies for maximum engagement and ROI. This comprehensive guide will explore
Cutting through the noise and connecting with your audience on a deeper level sets you apart as a marketer. While
Customer demographics help businesses understand their audience and tailor their marketing strategies effectively. This comprehensive guide explores what customer demographics
How can you boost app retention and engagement with seamless, interconnected analytics and data-driven insights? Let’s explore this in the
Website conversion rate is a key metric that measures the percentage of visitors who take a desired action on your
Retail has become omnichannel, with customers able to shop seamlessly across physical stores, websites, and mobile apps. Even brick-and-mortar stores
Level up your gaming marketing and customer engagement with AI. Understand players in newer and better ways, boost engagement and retention
Discover how CleverTap’s Content Manager can help you streamline your marketing efforts, save time, and ensure consistency across all your
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
